The tops and fingerboards we use for Unique Choice are singled out of regular stock, set aside, gathered up once again later, numbered, photographed with some wet down, details and price listed, uploaded to servers, angled shots for lamtops are prepared for the body builders applications by our graphics team, rechecked and released live on the website and then kept and maintained on dedicated shelf space which is a prized commodity here. About 4-5 people handle it just to get it on the website for you to view.
Then, when someone orders one, a salesman finds the piece, tags it with an order number and name. When the order is received to build in production, the production manager then goes and finds the piece again and marries it up with its wood counterpart for production.
So there are definitely labor and inventory costs behind providing this service. It's what keeps most everyone else from offering it besides Warmoth. The other factors that drive the price of a given Unique Choice piece is its thickness and grade. The higher the price, the more the grade and thickness are driving it.
That is in stark contrast to a non Unique Choice order in which our production manager goes to the wood shelf and says to himself, that looks like a good piece, and marries it up with its wood counterpart.