There is this thing with beer... it's such a high volume product that it's become nothing more than a liquid coming out of some chemical plant. There's very little left of the pride of brewing a good beer left, except in the smaller independent breweries.
The CEO's of Heineken, Stella Artois and De Koninck (*) meet to have lunch together.
When the waiter asks them what they want to drink, the CEO of Heineken says "I'll have a Heineken".
The CEO of Stella Artois says: "I'll have a Stella".
The CEO of De Koninck says: "I'll just have a glass of water".
The two others look at him is surprise, and exclaim: "What, aren't you having a beer?"
To which he responds: "Well, you're not having a BEER either..."
(*)
http://www.dekoninck.be/page.php?lan=EN&id=14