I think there are a lot of players who think copping the Wes Montgomery tone profile and emulating his style to whatever degree they are technically able is close enough for jazz, as the saying goes. I would submit that these guys are rewarded by listeners who want to be comforted by hearing more of what they already know they like. And there are a lot of listeners (and players) who don't really grok the difference between players who tend to hang out in that hollow-body-neck-pickup-tone-rolled-off soundscape, even when they are producing vastly disparate musical ideas.
But there are hordes of guitar players doing very interesting things out there. John Zorn, Bill Frisell, Julian Lage, Mary Halvorson, Pasquale Grasso, Wayne Krantz, Gilad Hekselman, etc., etc. You won't always find the fire you experience with A Love Supreme, but there's some decidedly fiery playing out there, and by "fiery" I don't just mean fast - I mean passionate, engaging, challenging.
Anyway, y'all have a nice day.