I like the gold, too. Some people have easy trouble with it, though, so I can see where they might be reluctant to use it. Luckily, I'm not one of them. But, even if you don't have alien blood/sweat/tears, the stuff is plated on there so thin you can just wear it off without much effort.
Makes me wonder what StewMac is thinking charging twice as much for gold plated parts. There isn't enough gold in total on a set of tuners to gag a fruit fly, let alone cost anything worth charging for. I know the stuff expensive, but nobody's selling it by the atom yet. Other than StewMac, I mean.