Meanwhile, at Warmoth...a li'l website refresh.

[aarontunes]

Whose builder is better?

In fact, I would submit that I don't buy from some suppliers simply because their builders are either non-existent or pitiful. Some of them don't even price things up; you have to ask for a quote. Hard to shop that way.

I could be wrong, but I don't think Warmoth is going to get rid of the builder altogether, per se. They're just gonna lose the interactive animation part, where you see cavities, holes, finishes, etc. show up on a model off to the side as you pick and choose different options/features.

This is correct. You'll still be able to custom build stuff and see representations of the features, but the little "interactive animation" part will be temporarily gone.

Our biggest selling products are our replacement necks. They have never had a visual builder. None of our bass products have ever had a visual builder. In fact, the only products that have ever had a visual builder are our better-selling bodies. Oh...and pickguards.

 

[Nightclub Dwight]

Without the visual builder you will lose many customers. Painted into a corner or not it's the demand of the consumer and the age we live in, where people want to interact with the product, this will go down with ex- users "remember  when  Warmoth had that kickass builder." Unless this is a late April fools joke?
Like any company that USED to do it correctly then changed under pressure to save the bottom line or whatever reason they give publicly. I would see this a challenge to improve and include every product you offer .. The job is to capture the imagination of the consumer not take it away.
That's my cry...

The visual builders are actually a pretty new item on the website.  Sure they are cool, but we managed just fine without them for all those years.  Don't worry, everything will work out fine.

 

[swarfrat]

I don't think the builders would be a factor in a concious decision.  Its just the "play with something long enough and it will follow you home eventually " factor.