First, I'm highly in favor of GeorgeL's. I'm biased, and preferential... take it for what its worth... but why am I so?
Because their stuff is among the best of the best.
For short cords - pedal boards, the nice thing is you get to make custom length cables that are just a breeze to assemble. You can get small or larger diameter wire.... most folks go with the small wire for boards, but personally, now that 90 degree ends are available for the .255 wire (fatter stuff), I'd use the fatter....
For longer cables... GeorgeL's is the tits! You can make 30, 40 foot cables that have as good a high end response as 10 foot cables you'd buy in a store. They are the lowest loss cable, lowest capacitance cable... on the market. Thats it. Others might equal GeorgeL's (since GeorgeL's uses a wire that is available to other sources) but hey... GeorgeL's was first with it, and to me, still best.
So get a bunch of wire, get some ends, and have at it. Make some stage cords make some pedal cords. Use the same wire and ends for both.
I saw Chuck Berry couple years ago. He comes out... bad cable. His guitar is cuttin in and out. Tech hits it. I see him take out a SCREWDRIVER, snip off six inches of wire, and push it into the end... tighten the screw and get it back in Chucks guitar..... in about... oh... 10 seconds. Chuck thanked him after the opening number. Chucks cord was well over 60 feet long btw.
Its good stuff.