LOL. Tell them not to feel too bad. That's what often happens when you let a non-guitar-player do the guitar marketing.
While watching TV shows, or commercials, or whatever, I have pointed out many times to my wife that the person holding the guitar does not know how to play. You can just tell by the way they hold it.
But my best non-guitar-player-doing-the-guitar-marketing story happened at Guitar Center. Believe it or not, the GC in Tukwilla, WA hired a gaggle of Hooters girls during a promotion to wander the store like "booth babes" at some trade show and sell, sell, sell. It was surreal. My wife and I were looking around the store and it felt like an episode of Twin Peaks.
At one point I took a guitar off the wall and a Hooters girl walked up behind me and in a very coquettish voice said "That's a nice one."
It was so utterly vapid that my wife and I instantly burst out laughing. To this day, when humor calls for it we still say "That's a nice one" in that same tone of voice.
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