I was captivated by Blackstar for a long time and a few months ago I would have completely disagreed with you, but I really see what you mean. Blackstar's stuff does sound good but there is something I don't like about it, it does sound a bit too sterile. I was gonna go and get some of their pedals but then I realised they really change the sound of your amp, and well... I like my amp sound, I want to enhance it and tweak it, not change it. So Blackstar's gear just wasn't what I was looking for. I Love the tweaker though it sounds really raw, just too many switches and only one channel, but I can certainly see myself with one in the future.