Firebird said:
Some of the other tools they have are friggen expensive.
No kidding.
I don't really mean to belittle Stew-Mac. After all, they're a good one-stop shopping spot for stringed instrument tools and accessories, as well as instrument hardware and electronics. There's a lot to be said for that. Who wants to spend 2 or more hours with Google trying to find the best version of this, that, or the other thing at the best price?
My point is, many tools can be re-purposed if you know what you're doing, which negates having to buy "specialty" tools at a premium price.
You look at a master chef's knife collection, and it often consists of two knives: a good 8" chef's knife, and a 3" paring knife. If you can't do what you need to with one of those two, you need more instruction. Specialty knives are ok, but they'll spend 99% of their time in the block collecting dust once you're proficient with the two I mentioned. For what an 18-piece set of Wusthof-Trident knives that you'll rarely use cost, you can buy a couple high-quality Shun knives and be happy as a lark.
Good mechanics are the same way with their tools. A screwdriver isn't just for driving screws. It's a pry bar, a punch, a wedge, a spacer, a lever, all the way up to murder weapon. Why keep spending money over and over when you already have what you need?
Of course, with some things, they've got you by the short and curlies. For example, fret files in all their various configurations can't be had from traditional tool suppliers.