I've been a PC user/builder since pretty much the beginning, but took a real hard look at hard look at Macs recently, and all I see is hype.
I like Mac's OS look better, and it's true that there are less attacks directed at Mac, fine. But all in all you can get tons more power and customability going the PC route and save a lot of money. Apps like Pro Tools and Photoshop started out on Macs and made more sense for users like me years ago, but those days have long since passed. Mac's done a good job of marketing the "cool factor" in the US recently. Their guts are essentially identical to PCs now and they've been able to move units at twice the cost of comparable PCs.
IPODs, IPhones, ITouch and all those are different matter and I can see the appeal for those sorts of devices.