Cagey said:
That's a point.
Just out-maneuver the competition with greater innovation and higher quality, and the market will take care of itself.
Maybe Gibson will finally learn a lesson and do the same thing. Then, everybody benefits. But, I'm not going to hold my breath waiting for that to happen, lest I suffocate. They've already demonstrated an inability for meaningful innovation and have shifted to litigation instead. Reversible with the proper management, but not a good sign as things stand.
Actually, I bought a 2012 Gibson LP Standard recently and was quite pleasantly surprised at the modern features it had. PCB in the electronics cavity with push-pull pots all around for coil-splitting (well not really true coilsplitting but a pseudo "fat-tap"), out of phase and blower switch. Granted there's no way I'd ever be able to manage all those controls live, but it's nice to have when playing at home.
I gotta say, it seems to be like they do kinda want to push new features, but the buyers don't want that. Most Gibson fans just want reissues of the vintage models down to the tone of plastic hardware and whatnot.
Although admittedly, I have to say their QC really is quite hit-and-miss.
To Davy: Actually, I realise that there's nothing that can actually be licensed to a foreign partner. Don't think Warmoth owns any intellectual property in the Gibson-style bodies. Plus no one's gonna litigate when there's nothing dear to them. The costs of cross-border litigation are tremendous, probably much more than a supply contract with Warmoth is worth. Plus if you're considering the big Asian manufacturers like Cortek, consider that they have a much larger incentive to be on Gibson's good books should a lucrative OEM deal ever be in the works, whether for a lower brand like Epiphone or for the manufacturing of hardware. Basically what I'm saying is, sure it sucks that Warmoth can't sell the Gibson-style parts anymore (at least till they're redesigned), but no white knight is gonna swoop in and protect the damsel in distress where there's nothing to gain. After all, a business's a business.
On a side note, admittedly Gibson probably doesn't have a case legally, I don't actually think the shape of the Gibson bodies are trademarked. I could be wrong though. But from a purely legal perspective I can see how a legal strategy like that makes sense. Basically a super-aggressive approach towards protecting their intellectual property assets. Not uncommon tbh, Bethesda Softworks has done it with the Elder Scrollls trademark and the whole Monster trademark litigation is infamous. Not that I agree with it, but it isn't exactly uncommon practice with regard to intellectual property.
EDIT: Oh but I forget, Gibson might (and probably does) have existing trademarks on the headstock shapes, so they would have a case there.