How can the 4 letter guitar company justify their prices?

[WindsurfMaui]

  I guess because it is made from a company with 5 letters in their name rather than 4 letters it has many of the same features for a reasonable price. Do you have a link to this specific guitar and it's specs? I can't assemble a guitar for that price. Thanks.

 

[Cactus Jack]

I just realized it has coils splits and weighs in at 7lbs too.

Below is the link to the guitar. Specs are your typical Ibanez style instrument. While not my cup of tea, the materials and specs are solid and if it fits your needs. It appears to be quite the steal. Bottom line, what we considered high end features a few years ago are coming downstream quickly and cheaply.

https://www.rondomusic.com/product9568.html

 

[Strat Avenger]

I like Suhr guitars. I'm not bashing them. They can charge high prices because people are willing to pay it. Personally, I'm not interested in paying that much, and I enjoy putting together my own guitars. My next build will be based on a signature model of a Suhr guitar.

 

[davi3blu3]

There is a guitar company whose name is 4 letters that is asking over $3,000 for their guitars.

I saw this and thought, whoa! Cort is getting expensive!
Or are you referring to Aria?
Or Dean??