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Gibson pulls the plug on Cakewalk

Odd, why not just sell it if they don't want to continue with the product. It's not as though they created it from scratch.
 
Maybe if they sell it they just proves they were wrong to buy it in the first place?  :icon_scratch:

And when it goes from strength to strength they were wrong to sell it?  :icon_scratch: :icon_scratch:
 
Wow. I was a Cakewalk customer from way back in days when they were called Twelve Tone, and all it was was MIDI. I stayed with them through the Pro Audio era, and through the Sonar era, up to about Sonar 4.


One of the very first, and now they are gone.



 
I was with them up from 4.0 to 8.0 after Spike got me into it when I worked at Warmoth and it worked great.  I switched over to Pro Tools 12.0 when I bought my house and iMac 3 years ago.  I'm surprised that Gibby didn't just sell them off again instead of dumping them as there are still plenty of users out there.
 
Was Cakewalk in competition with something else that Gibson owns? It would make sense if their intention was to strengthen the market position of something else they have a share of.  :icon_scratch:
 
I'm not aware of them having anything else. On the contrary though, it seems that they have previously bought Opcode, another big software company, and also scrapped that brand.
Weird ...
 
Large companies often end up growing to where they have managers/staff who are trained in business management and/or economics, along with a generous mittenful of politics, rather than the business they're trying to manage. As a result, their decisions are based on financial models that work on paper, but disregard the reality of their market. In other words, the business loses its "core competency".

It's why you hear disparaging remarks about companies like AT&T, Microsoft, GE, et al where people (usually insiders) say their business model is "embrace, extend, and extinguish". They look at numbers, and decide some (usually small- to medium-sized) successful company would be a "good fit" technology- and profit-wise, so they buy it up. Then they smother it in bureaucracy with the best of intentions, which eventually kills it.

I used to work at such a monster corporation, and it was always a mixed blessing to hear some rival or complementary company got absorbed. On the one hand, you had access to things you maybe didn't have before, so maybe life got easier and a bunch of people got a bit richer. On the other, you knew the new "division" was going to be effectively smothered to death, and a formerly great product/company that had perhaps gotten too big for its britches was going to fall by the wayside.

Gibson is a textbook example of that very phenomena, and Cakewalk is a casualty of it.
 
Imagine Gibson decided that rather than sue Warmoth for making Gibson-style guitar bodies, they would just buy the joint. Word around the sewing circle is the company has somewhere between $1M and $5M in annual revenues. Subtract costs, what is that in take-home? How much would it take for Ken to sell? Everybody has their price. If Gibson offered him $10M free and clear, whaddaya suppose he'd do? That's theoretically just front pocket money for Gibson. But, what would happen to Warmoth Custom Guitar Products?

Everybody at Warmoth would say "Great! We finally have the backing we need to buy/do [insert wish list here]"

Everybody at Gibson would say "Great! We finally have a division that knows how to make bodies and necks!"

3 years later, there's a commercial property zoned light industrial for sale in Puyallup, WA. and the unemployment rolls have bumped up by 50 employees. In the meantime, Gibson eliminates a competitor and writes off a $20M loss.
 
Cagey said:
Imagine Gibson decided that rather than sue Warmoth for making Gibson-style guitar bodies, they would just buy the joint. Word around the sewing circle is the company has somewhere between $1M and $5M in annual revenues. Subtract costs, what is that in take-home? How much would it take for Ken to sell? Everybody has their price. If Gibson offered him $10M free and clear, whaddaya suppose he'd do? That's theoretically just front pocket money for Gibson. But, what would happen to Warmoth Custom Guitar Products?

Everybody at Warmoth would say "Great! We finally have the backing we need to buy/do [insert wish list here]"

Everybody at Gibson would say "Great! We finally have a division that knows how to make bodies and necks!"

3 years later, there's a commercial property zoned light industrial for sale in Puyallup, WA. and the unemployment rolls have bumped up by 50 employees. In the meantime, Gibson eliminates a competitor and writes off a $20M loss.

They wouldn't do that.

Fender might.  :evil4: :evil4:
 
Of course they wouldn't. Gibson is the very model of reasonable, compassionate and responsible corporate husbandry. Or not.
 
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