Ace Flibble
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(Psst... there are three other US parts companies and two UK ones which level and crown the frets and will roll or semi-roll the fretboard edges for no additional cost, or not do any of that work if you don't want them to, but don't let the Warmoth die-hards know :icon_thumright6stringer said:Is pre-levelling the frets that hard that a human shouldn't touch it?
I can understand where they're coming from. As a replacement parts company—at least, as long as Fender is watching—it must be hard to build a lot of hype for your products. Ultimately there's no way to progress on your own; you'll always be compared to other brands. People will let a Gibson or an ESP or a Schecter or a Fender stand on its own and take it on its own merits. With Warmoth parts (or any parts build), you're always going to have the "well, this other company don't make a guitar with this feature..." conversation with anybody who asks. You can promote Ibanez without talking about any other companies. You can't really promote Warmoth without at least mentioning Fender.Warmoth needs better PR and more energy.
Warmoth have at least made online ordering much easier and more complete than all the other parts companies (though I find the new design to be less functional). Musikraft's site is functional, but it's lacking in detail and it's literally brown. Brown. USACG haven't updated their site in several years and to place an order with them you have to phone or fax. Fax! Then there's SimS, who are A) stupidly overpriced for what is, like all these other companies, just a to-order CNC service, and B) can't even give you a price quote online. So, in that department, Warmoth are doing a helluva better job than anybody else. Still rather soulless, but it's a step up.