When I was chef'ing in the restaurant business I actually started feeling sorry for the people who came into it because they were really great cooks, all their friends told them that they would eat there, they'd eaten restaurant food that they could do better, it had always been a dream... etc. Then they found out about bad suppliers, chiseling contractors, incoherent (and CONTRADICTORY) regulations (that you have to OBEY anyway), na na na.... and particularly here in America, they've found lately that chains like the Olive Garden, Chili's, the Hiltons and Hyatts can get their food and supplies 15 to 20 percent cheaper because they've made deals with suppliers specifically to drive out the small guys. Kinda sounds like the learning process of somebody who can make really great guitars, and then....
There used to be only two business models, the one where you die destitute like Doug Irwin, Rex Bogue, Stephen Cripe, or the one where you become a factory owner with diamond pinkie ring and a big cigar like Paul Reed Smith and Bob Taylor. Lately it seems to have opened up a good bit, I hope so because I have a few friends who are just gearing up now in the middle of a depression. Having a few guitar shops act as agents who can take on some of the website & marketing load seems to be a popular option. The main reason I blew up my old catering company* in 1994 was the discovery that no matter what I did, I still had to do at least 30 hours of paperwork a week or the IRS was gonna getcha. On top of the hundred hours a week you had to work to compete against the guys who only worked 90 hours a week... I still get disgusted by politicians on the right and left spewing "support" for "the small business owner" when the biggest difficulty in selling anything at all is caused by actual thousands of regulations that don't protect a damn thing except the bureaucrat's jobs. Gee this came out comix.... but good luck, sir!
*(figuratively? sure, figuratively....) :evil4:
http://www.youtube.com/user/jacksonsteelguitar?feature=mhum#p/a/u/0/F-irC-i1Mgo