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Meanwhile at Warmoth....magazine ads that never made it to press

aarontunes

Somewhere in the middle of nowhere.
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I worked on this magazine ad a while back, and ended up rejecting it as it was just a little too "conceptual", and not visual enough. Still fun though.
 

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Doesn't look bad to me. I kinda like it, although it does seem to waste some serious space showing what you can't/won't do. Nothing to sell from that point of view.

I don't know what magazine print ads cost, but I do know that the ads you guys run in Guitar Player magazine are so small and bereft of information that I have a hard time believing anybody follows them if they see them at all. Gives the impression that you're Just not serious, or are running an insignificant operation.  If I was you guys, I'd be running at least 1/2 page blocks.
 
It's an interesting ad. I see KG's point about unproductive ad space, though. One thing about advertising is that you have to look more impressive than the competition to be effective. I don't read periodicals for the most part so can't say anything about magazine ads.

When I want to venture into new territory, I hit the internet. Warmoth comes up first on an internet search for 'guitar parts' so you're doing that right. With your name in my mind, I also read good reports on forums about the quality of your stuff compared to other manufacturers. From what people said, Warmoth was the clear choice for quality. It proves that satisfied customers are always the best advertising.
 
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