I think it's cool that they did something different with the body - instead of slapping on a big carved top to a full-size blank like the other carved tops, they actually cut this down from a tele-sized blank. Lighter, thinner, and cheaper for us. That body is $500, btw.
I wonder if they are even able to do crazy lam tops win this design? And, I can only assume that carved top strats are next on the list.