There are only a finite number of things that you can do with three humbuckers, three pots and a five position switch, and the video says that the system is passive, so really, the only options you have are special passive filters, coil splits, and phase switching.
The thing is, almost every player goes through a phase of wanting a million different switching options, thinking it will be the best thing since sliced bread. At that point, they do their mods and experiment with things, and then come to find that there isn't much practical value to all of it. When you have 200 options, and 97 of them sound the same, 53 are useless, and 38 will never be used, you get a dozen sounds, and you won't even use all of them regularly. The vast majority of players end up settling down with just a couple of coil split switches and perhaps a phase switch. Most of the few that do find use for complicated switching schemes end up wanting to mod and tinker, anyway. So what you are left with is a very small market of people that buy into this stuff.
Then again, there are a lot of kids with rich parents that might see this and think it's the coolest thing since the last thing that was the coolest thing since sliced bread. There could be a market. :dontknow:
(For the record, I'm not a traditionalist. I'm just more concerned with the practical value of things.)
