Your "seeing the neck curve at the end" is a principle of optical illusion and perhaps the camera's lens distortion.
The normal curvature of a neck is more or less uniform, with the greatest "dip" occuring at about fret #8 or so.
Using the taut strings themselves as a straightedge, you should get about .010-.015 (B or G string diameter) between the fret top and string bottom when the string is pressed at fret #1 and fret #22 (or 21). Adjust for that, keeping the guitar tuned to pitch as you go, since it effects the tension on the neck, and thus the curvature.
After the relief is set, adjust the bridge to give you 4/64 of an inch at the low E and about 3.5/64 of an inch at the high E. That should do ya to the mechanical limit of a 9-1/2 to 12 inch radius fretboard and a two step bend.