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Ted Talk: Why Craft Matters

aarontunes

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So.....I'm not the biggest fan of Ted Talks for a variety of reasons. The cringy jokes and canned-sounding laughter in this one are par for the course, but there are also some well-written passages and universal truths to be found in it.

Particularly the guitar-building content.

I would love to hear your take:

 
So.....I'm not the biggest fan of Ted Talks for a variety of reasons. The cringy jokes and canned-sounding laughter in this one are par for the course, but there are also some well-written passages and universal truths to be found in it.

Particularly the guitar-building content.

I would love to hear your take:

Just wait till you get an earful of "Spud Talks"!
 
I don't have patience for these meandering TED talks but the topic reminds me of something Steve Jobs or Tim Cook once said. Something like we manufacture in China not because it's cheaper (yeah ok) but because they have the infrastructure, the machinery, the know-how (thanks for shipping our jobs over there and still hiking prices but anyway), and that also gives them a leg up on innovation because actually building stuff gives you intimate knowledge and experience.

So yeah, we should make more stuff here. :)

I was pleasantly surprised by Jackson's new American Series. Long overdue for stripped down USA models. The pricing on their USA Select guitars got CRAZY and they did away with most of that line.
 
I'm also not a fan of Ted Talks for the most part. It's been a while since I've watched any, but I've always come away with the impression that it's self-important pseudo intellectuals pontificating on cringy topics or unrealistic ideals to other self-important pseudo intellectuals that make up the crowd.

But let me tell you how I REALLY feel!!!! :ROFLMAO:

On one level, I can relate to this guy. I'm in my late 40's and have worked in software my entire career. There was a time when I would almost say I enjoyed it but, for the most part, I find it unfulfilling and would much rather be a luthier building guitars—a tangible object. Here's where I'm going to disagree with him though...

At one point, I was as passionate about photography as guitar, so much so that I did professional photography on the side. I sold in fine art galleries, calendars, post cards, etc. Initially I thought to myself, "Self, this is amazing. You have an opportunity to make a passion into a career and you'll be stoked to go to work every day." What I came to find out is that was an illusion. "The process," as this guy put it, changed.

I used to create photos that I wanted... for me. However, once I started selling, I would be setting up to take a photo and ask myself, "But will this sell? Will anyone care?" It wasn't the same. The process changed. I wasn't doing it for me anymore.

I also learned that running my own business was not the same as occupying my time in a hobby. I had to manage ordering and shipping prints and framing. I had to deal with licensing and contracts. I had to process photos from service oriented things (i.e. weddings, engagements, senior photos, corporate events)... in other words, things I didn't care about... I had to do accounting, invoicing, pay taxes... No thank you. I had to keep after galleries to make sure they weren't cheating me. Fine art galleries are more dishonest than used car selling. It sounds crazy, but it's true.

Even if we strip this down to a much simpler level. Does the person working with their hands in the Fender factory feel so much more fulfilled from their work more so than the person working behind a computer screen? I think it's mostly a "grass is greener" fantasy that we tell ourselves. I'm sure there are exceptions, but I suspect they are just that: exceptions.

You caught me on a grumpy day. Now, if you'll excuse me, I have some teenagers that are 10ft from my lawn that I should probably yell at!

EDIT... one more story... My amazing wife said to me one day after a hard day in front of the screen, "What if you went to a luthier school?" I told her that I once took one of my Warmoth builds to a luthier for some fret work (before Double A's helpful videos) and the luthier said, "Wow, this guitar is absolutely stunning. Typically people bring cobbled together pieces of crap for me to work on." That told me that he's in the same position I was with photography. He wasn't building guitars that he loved for himself. He was building what other people wanted from him which is mostly with no sense of design vision or taste. I doubt he received one ounce of the satisfaction he would've received if he was building one for himself.
 
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I'm also not a fan of Ted Talks for the most part. It's been a while since I've watched any, but I've always come away with the impression that it's self-important pseudo intellectuals pontificating on cringy topics or unrealistic ideals to other self-important pseudo intellectuals that make up the crowd.

Nailed it. Stuck the landing.

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They always have an NPR kind of vibe, with all the whisper-talking, cringy half-jokes, etc. Maybe the worst one I've ever seen was Sting.

Still.....if they ever asked me to do one I totally would. I guess you could call me pseudo-intellectually curious.
 
i sent this video to a graphic artist friend of mine who lost her job in the game industry last year due to gen ai "being good enough" and she responded back with the middle finger emoji

it's probably real nice to be able to say these relatively empty, feel-good, self-comforting things when you are in the priviledged position of not having "The Al Boom" threaten your job. (i'll put aside the its rampant plagiarism, IP infringement, and massive consumption of resources for now)

to put it in plain non-broccoli jargon: generative Al's only clear use-case is to devalue human labor. (oh, also to inflate stock prices until The Big Sell-Off inevitably happens)

i've seen good and bad ted talks, but this is one of the most tone-deaf. yeah, making stuff is great. Humans like making stuff, whether physical or digital. If we sit on our hands much longer we're going to let the wealthiest decide what small percent of artists still get to make stuff digitally
 
Since all of this AI has entered the conversations in the past year,I’ve paid no attention to it. My creative process has never changed. I write down phrases in my notepad that I carry with me, or the one on my iPad. I save riffs/passages in a riff library folder for Pro Tools. I’ve not had any interest to even entertain the idea of AI.

The craft is sacred, and should be treated as such in order to preserve the integrity of it.

Good content is inspired, and fleshed out over time. Be wary of workaround concepts that are technology driven that may also claim authorship credit by using it.

“Writing is writing and re-writing”. Garrison Keiller.
 
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