Oh they got caught in the price match thing. Back about a year ago, they got caught letting customers "go online" to show them the price they had to match. The catch was, they set up redirects through their servers, that inserted higher prices when viewed through the GC online networks.
MAJOR ADVICE - if you ever go to a store and show them "online" about a price, use your own phone or other communications device to display the page. This has been a constant and ongoing problem, with the Feds digging into it as we speak. Expect to hear about it on the news, maybe this year. BIG investigation, but protect yourself up front.
GC, at least in these parts, is a sleazeball outfit, and I never "shop" there. I go in knowing what I want and the price I want to pay, and am prepared to walk if I dont get it.
HINT - if you ever want Gibson, just go to Center City Music. Call them up, get a price thats WELL BELOW the MAP price. Think in terms of 45 percent off list and realistic shipping charges. Actual discounts will vary by item, because of how they buy from Gibson (trying to take advantage of all promos and discounts). Yes, silly them, they pass the promo pricing on to the customer even though they could put in their pockets. Ask for Saul (owner) and you wont be... WONT be disappointed.