High Praise for Warmoth from Roman Rist

[Watershed]

It really doesn't make sense to me when people who collect factory built guitars look down their noses at "kit" guitars... I want to say:

"Hey man, this was built specifically for me, and I'm putting it together with tender love and care because it will be mine.  No factory guitar tech is ever going to care as much about MY instrument than I will, so I'm obviously going to be more careful and I know I will do a good job on what I can.  And anything I can't do will go to my professional luthier friend... somehow I think we're going to do a better job at this than a bunch of guys in a factory owned by a company that cares more about the bottom line than it does about musicians."

...but perhaps that is a little harsh. 

I don't think that is harsh at all.

Frankly, it is a commentary on the deceptive power of marketing.  People want a "name", even if that "name" is just marketing.  Our society is a sucker for marketing.
ie.  The pet rock

I have taken apart more than one "big name" guitar, only to find it is comprised of far inferior parts.  Even the factory assembly is shoddy in some instances.  Loose fitting neck pockets, truss rods rattling inside necks, cheap veneer tops.  All packaged together and sold as "premium" USA instruments.  These marketing companies pay big dollars to market, their margins have to come from somewhere.

If marketing makes you feel warm and fuzzy, Warmoth is not for you.