I went to the link you provided and listened to many of their sound clips,
They may make some great pickups I don't know, it's hard to tell from their sound bites.
Those clips have so many efects and distorsion cranked up it's hard to judge the pups.
It's funny how so many people try to claim that their one piece of the signal chain is the greatest.....whatever. when in fact it's everything in the signal path that makes the sound.
I think Pups and amps are number 1, with pedals a huge influence, and as much as we like to think out fancey guitars are an influence, I believe they are the least impactive to sound and tone, especially when we're talking the sound presented in your link
