IMHO, Gibson's shortfall, is the way they treated the dealership network... if you want to call it a network. They'd come in, after a dealer placed a $90,000 order for guitars, and demand that he buy an additional $250,000, give 40 percent or even 60 percent of his wall space to Gibson, delete certain other lines, etc.
Dealers know where the money is. Not everyone can buy a $1000 or $1500 or $3000 guitar.
What Gibson should have done, is split their products within the same brand, keeping the really high end stuff for the dealers willing to make the commitment. That would have worked better - overall - than alienating all the small dealers across the country. As it stands, if there isn't a GC or SA near you, you're gonna be hard pressed to find more than legacy stock at dealerships.
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"The Roman Empire rose to a power nobody ever imagined and eventually it crumbled, too"
The Roman Empire, as I'd like to say, crumbled because of yellow dye. In short, Rome had been trading with "the barbarians" of the north, aka, proto-Germans, for a very long time. In fact, lots of the BPG (barbarous-proto-germans) really liked it in Rome, went there, became "undocumented-workeers" aka "migrant-slaves" (which by Roman law were not treated all that bad, and released without Citizenship after a certain time of paid-servitude). The Romans in the north of the Empire, began disliking all the Ooompa music on the radio, and the street signs and shop window signs being printed in Latin and German, but hey... those u-d's had gold to spend, that is, any which they didn't send back to BPG. At some point, you couldn't tell the u-d's from the released BPG's, there were so many of them, so the north appealed to Ceaser, who with the Senate, came up with a great solution, which was to make anyone from proto-Germany wear a uniform. The yellow dye was cheapest, so it was decided to make them wear a yellow vestment. This plan rolled out nicely until all the BPG's were uniformed, looked about and found out... Heiliger Bimbam!... there's lots and lots more of "us" than "them Roman gringos", and a revolt was started. Word of this soon reached the forces of the proto-German warlords, and they came to assist (and conquer) the north of Rome. It was a soft fall. The Romans couldn't fight well, because their rules of engagement dictated they couldn't just burn cities down to the ground and such. So the BPG's came in, told the indigenous Romans, ok you work for us now, we get the tax money. And that was that. It was a soft fall of Rome. Very soft. A little at a time. Almost painless.