I don't think this is a joke - I logged on to Premier Guitar and there was a flashing ad up in the upper right, for Bourns pots. Play Harder! Play Longer! Hotrod! etc. They're GIVING AWAY 250 pots to the first responders. GOGOGOGOGO!
http://www.premierguitar.com/Default.aspx
http://www.premierguitar.com/Default.aspx