Please tell me it's not this...
http://www.kickstarter.com/projects/incident/gtar-the-first-guitar-that-anybody-can-play
Looks like the funding/VC stages of idea creation - perhaps the ad you mentioned was a push for backers. Although, I can't see how you'll build calluses with that future machine...
I suppose if it inspires someone to pick up a "real" guitar, then it's a good thing? I guess I'm getting old - it bugs me that it's being made Overseas.
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