Gibson invented the flying V, and it was weird, and nobody wanted one, and then it became very valuable;
Gibson invented the Explorer, and it was weird, and nobody wanted one, and then it became very valuable;
Gibson invented the Les Paul, and it was kinda weird, and kinda nobody wanted one, and then it became very valuable;
THEREFORE: being weird makes a guitar very valuable. It's just plain logic. They think they're inventing "collectables" for the year 2050. Package 'em with a Beanie Baby and a Pet Rock, now there you'd have something simply irresistible.
(Is there a market for counterfeit Pet Rocks yet? Cause I know this guy, see....)