Gibson is owned by that European outfit now. Henry still heads up the USA operation. I wouldn't put a thing past 'em. They're hurting bad financially, this doesn't make it any better.
Hurting bad financially = even Guitar Center down here, Sam Ash too... you walk in, and get 40 percent off Gibson and Fender. GC is still scamming the case, but not Sam Ash. You can usually get 45 off with some haggle on higher end stuff. If its been sitting, even 50 off... which means they're working on promo money only as profit. GC is hurting, therefore Gibson is. And all this after Gibson SCREWED all the small dealers a few years ago by walking in and demanding quarter of a million in orders, no matter how much was already on the wall, or they pull the dealership. If they had those dealers, no doubt the sales picture would be no worse.